【Vitafoods Europe 2026】MCB Proprietary Ingredient CreHytine™ Hydrogel Creatine Monohydrate Named Innovation Award Finalist

MCB is proud to announce our participation in Vitafoods Europe 2026, held from May 5th to 7th at Fira Barcelona Gran Via, Spain. As the premier gathering for the global health and supplement industry, Vitafoods Europe brings together leading professionals, ODM manufacturers, and innovative ingredient suppliers to shape the future of nutrition.

Proprietary Ingredient CreHytine™ Named Innovation Award Finalist

The highlight of this year’s exhibition is the official recognition of CreHytine™ (Instant Buffered Creatine) as a Finalist for the Vitafoods Europe Innovation Award.

• Technological Breakthrough: CreHytine™ utilizes proprietary Hydrogel & Buffered technology, offering a pH of 9-11 and 100% water solubility. This innovation overcomes the traditional challenges of poor solubility and instability associated with standard creatine.
• Global Recognition: Being named a finalist at the industry’s most prestigious event and certified by Informed Ingredient and Taiwan’s SNQ (Symbol of National Quality), making CreHytine™ a trusted ingredient for brands in Australia, the United Kingdom, and the United States.

A Comprehensive Portfolio Defining Future Health Trends

Beyond the innovative creatine monohydrate ingredient CreHytine™, MCB Group will showcase a diverse range of functional ingredients designed to meet the growing demand for high-efficacy, vegan, and clean-label solutions:

• Sports Nutrition & Metabolism: Featuring MCTsolutions™ (Coconut MCT Oil Powder)with up to 70% oil load and zero carbs, and HysorBCAA™ (Instant Hydro-BCAA Powder), which offers a precise 2:1:1 ratio and advanced bitter-masking technology.
• Deep Sea Minerals & Vision Care: KUROSHI Mg2+™ (Deep Ocean Magnesium Concentrate), sourced from 600m deep sea water for superior absorption, and LUZvision™ (Liposomal Marigold Extract), which utilizes the AREDS2 golden ratio for enhanced bioavailability.
• Digestive Health & Fermentation: Showcasing MASTER Biotics™ (Spore-Forming Probiotics)with clinical studies on protein absorption and GLP-1 boosting, alongside the popular INSTA KOMBU™ (Instant Kombucha Powder).

Beyond Ingredients: The SYNERVEX™ Strategic Platform

MCB Group is more than just an ingredient supplier; we are your strategic partner. Through our SYNERVEX™ Formulation Platform, we combine global market data analytics with our CDMO expertise to provide turnkey solutions—from ingredient selection and custom formulation to finished product manufacturing. In response to the current whey protein supply chain challenges in Europe, MCB will demonstrate how our Ultra Smooth Pea Protein, combined with functional lipids, can create high-performance, smooth-tasting meal replacements.

Event Information | Vitafoods Europe 2026

MCB Group cordially invites global partners and industry professionals to visit us in Barcelona to experience our latest innovations firsthand.

• Event: Vitafoods Europe 2026
• Date: May 5th – 7th, 2026
• Booth Number: #3D186F
• Location: Fira Barcelona Gran Via, Barcelona, Spain